Jammu, 25 August 2026 \u2014 Jammu Motor Vehicles LLP, an authorized dealership of Mahindra & Mahindra, launched the BE 6 SPORTEQ, a groundbreaking electric SUV that combines sportiness with technological innovation. The event occurred at B C Road, Rehari, Jammu, and marked a significant milestone for Mahindra in its electric vehicle journey.<\/p>\n
In front of dignitaries, including Sh Arvind Gupta Ji, Hon’ble Member of Legislative Assembly of Jammu & Kashmir, the launch outlined Mahindra’s commitment to sustainable and performance-oriented electric mobility. The BE 6 SPORTEQ stands as a testament to Indian engineering prowess and aims to elevate the driving experience for customers.<\/p>\n
During the launch, Mahindra also showcased the exclusive Launch Edition and the performance-driven Formula E Freedom Edition. These editions highlight the sporty character that Mahindra envisions for their electric vehicles.<\/p>\n
Key Features of the BE 6 SPORTEQ<\/strong> The digital cockpit equipped with a coast-to-coast three-screen layout introduces several all-new TEQ Suites. Among them is TEQ_Talk powered by Google Gemini, aiming to create a more connected and intuitive driving experience.<\/p>\n The Launch Edition boasts a stunning Graphite Storm exterior paired with luxurious Racing Tan leatherette interiors. Meanwhile, the Formula E Freedom Edition sports an original racing-inspired cockpit and highlights Mahindra\u2019s successful Formula E journey.<\/p>\n Engineers designed the BE 6 SPORTEQ series as a Software Defined Vehicle (SDV), which allows the inclusion of features through over-the-air updates for existing BE 6, XEV 9e, and XEV 9S vehicle owners starting January 2027. The significant technological advancements cater to enthusiasts looking for superior driving experiences.<\/p>\n Mr Vineet Aggarwal, Managing Partner at Jammu Motor Vehicles LLP, expressed excitement about the BE 6\u2019s market reception since its November 2024 launch. \u201cThe BE 6 has resonated with owners, creating a strong emotional connection. The SPORTEQ series will make this experience even richer with its diverse colour options and variants,\u201d he stated. The series offers twelve colours, including four new options: Rosso Impulso, Ruby Velvet, Graphite Storm, and Firestorm Orange Satin.<\/p>\n The variant pricing reflects Mahindra\u2019s commitment to providing accessible electric mobility: <\/p>\n Deliveries of the BE 6 SPORTEQ series will begin on 26th August 2026, coinciding with the auspicious occasion of Onam.<\/p>\n Mr Aggarwal elaborated on Jammu Motor Mahindra’s extensive presence in Jammu, highlighting showrooms across several districts, ensuring customer access to a full range of Mahindra vehicles including electric variants. He reaffirmed their commitment not only to customer satisfaction but also to community engagement.<\/p>\n The Chief Guest, Sh Arvind Gupta, remarked, \u201cThe launch of the BE 6 SPORTEQ represents a leap into a sustainable future. It showcases Mahindra’s dedication to innovation in electric vehicles.\u201d He praised the efforts of Jammu Motor Vehicles LLP for pioneering sustainable mobility in the region.<\/p>\n Concluding the event, Mr Nitin Aggarwal thanked attendees and reaffirmed the dealership’s commitment to superior customer service. The successful launch of the BE 6 SPORTEQ paves the way for the next generation of electric mobility, positioning Mahindra as a leader in India\u2019s automotive landscape.<\/p>\n For more information, contact Pawan Kumar Kohli, General Manager at Jammu Motor Mahindra. Mobile: +91 8899915444, Email: gmsales@jammumotormahindra.com<\/p>\n","protected":false},"excerpt":{"rendered":" Mahindra & Mahindra unveils the BE 6 SPORTEQ electric SUV in Jammu, showcasing cutting-edge technology and performance. With innovative features, it’s set to redefine electric mobility.<\/p>\n","protected":false},"author":1,"featured_media":6381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[],"class_list":{"0":"post-6382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"yoast_head":"\n
The BE 6 SPORTEQ introduces a range of advanced features including Battery as a Service (BaaS) starting at \u20b9 11.45 Lakh. This policy allows users to pay only for the battery consumed, optimising cost efficiency at \u20b9 3.75 per km. <\/p>\n\n